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PDCOB 4.4 General principles applicable to communications: additional requirements for content to be balanced with appropriate warnings

PDCOB 4.4.1R

1A firm must ensure that any communication it makes is balanced and contains appropriate risk warnings and, in particular:

  1. (1)

    does not emphasise any potential benefits that may be available to customers without also giving a fair and prominent indication of any relevant risks or downsides;

  2. (2)

    does not disguise, omit, diminish or obscure important items, statements or warnings; and

  3. (3)

    ensures that any comparisons or contrasts are meaningful and are presented in a fair, balanced way.