ICOBS 4.1A Means of communication to customers
Application
Means of communication to customers; non-telephone sales
- (1)
1A firm must communicate information to a customer using any of the following:
- (a)
paper; or
- (b)
a durable medium other than paper; or
- (c)
a website (where it does not constitute a durable medium) where the website conditions are satisfied.
- (a)
- (2)
The firm must communicate the information in (1):
- (a)
in a clear and accurate manner, comprehensible to the customer;
- (b)
in an official language of the United Kingdom where the State of the risk is the United Kingdom,2 or in any other language agreed by the parties; and
- (c)
free of charge.
[Note: article 23(1), (2), (4) and (5) of the IDD]
- (a)
1Where the information is communicated using a durable medium other than paper or by means of a website, the firm must, upon request and free of charge, also send the customer a paper copy.
[Note: article 23(3) of the IDD]
1A firm must ensure that a customer’s choice or consent to receive the information by means of a website (whether a durable medium or where the website conditions are satisfied) is an active and informed choice or consent.
- (1)
1For the purposes of ICOBS 4.1A.4R for example an option to allow a change to the e-mail address to be used or an option to allow information to be provided by means of a website should be presented in a way that is clear, fair and not misleading.
- (2)
The following are examples of circumstances not evidencing active or informed choice or consent:
- (a)
a pre-ticked box (suggesting that option has been selected) which appears in a more prominent place than an un-ticked box allowing another option to be selected; and
- (b)
the customer electing to be informed by a website without being first given other options.
- (a)
1On renewal of a policy a firm may rely on a customer’s previous choice or consent as appropriate where:
- (1)
there is evidence that the customer has regular access to the internet;
- (2)
the provision of information in that medium is appropriate in the context in which the business between the firm and the customer is carried on; and
- (3)
the customer is made aware, for example in the renewal documentation, of the option to receive the information on paper in a way that is clear, fair and not misleading.
Means of communications to customers: telephone sales
1In the case of telephone selling:
- (1)
the information must be given in accordance with the distance marketing disclosure rules (see ICOBS 3.1.14R); and
- (2)
if prior to the conclusion of the contract the information is provided:
- (a)
orally; or
- (b)
on a durable medium other than paper;
the firm must also provide the information to the customer in accordance with ICOBS 4.1A.2R immediately after the conclusion of the contract of insurance.
- (a)
[Note: article 23(7) of the IDD]