financial promotion rules (1) (in relation to COBS) any or all of the rules in COBS 4 28that impose requirements in relation to a financial promotion but only to the extent that they apply to a financial promotion. 25 (2) (in relation to32 ICOBS 32 )32 ICOBS 2.2 32 . 25 (3) (in relation to MCOB) MCOB 3.25