COBS 2.1 Acting honestly, fairly and professionally
The client's best interests rule
- (1)
1A firm must act honestly, fairly and professionally in accordance with the best interests of its client (the client's best interests rule).
- (2)
This rule applies in relation to designated investment business carried on:
- (a)
for a retail client; and
- (b)
in relation to MiFID or equivalent third country business, for any other client.
- (a)
- (3)
For a management company, this rule applies in relation to any UCITS scheme or EEA UCITS scheme the firm manages.2
[Note: article 19(1) of MiFID and article 14(1)(a) and (b) of the UCITS Directive]2
Exclusion of liability
A firm must not, in any communication relating to designated investment business seek to:
any duty or liability it may have to a client under the regulatory system.
- (1)
In order to comply with the client's best interests rule, a firm should not, in any communication to a retail client relating to designated investment business:
any duty or liability it may have to a client other than under the regulatory system, unless it is honest, fair and professional for it to do so.
- (2)
The general law, including the Unfair Terms Regulations, also limits the scope for a firm to exclude or restrict any duty or liability to a consumer.