marketing

1. 86(1) (in COLL) (in relation to marketing units in a regulated collective investment scheme in a particular country or territory):
   1. (a) communicating to a person in that country or territory an invitation or inducement to become, or offer to become, a holder in that regulated collective investment scheme;
   2. (b) giving advice on investments (except P2P agreements)109 to, or arranging (bringing about) a deal in an investment for a person in that country or territory to become a holder in that regulated collective investment scheme
2. 86(2) (except in COLL) a direct or indirect offering or placement, at the initiative of the AIFM or on behalf of the AIFM of units or shares of an AIF it manages, to or with investors domiciled or with a registered office in the EEA.

[Note: article 4(1)(x) of AIFMD]