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To access the FCA Handbook Archive choose a date between 1 January 2001 and 31 December 2004.

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direct offer financial promotion

a financial promotion which:3111

  1. (a) contains:
    1. (i) an offer by the firm or another person to enter into a controlled agreement with anyone who responds to the financial promotion; or
    2. (ii) an invitation to anyone who responds to the financial promotion to make an offer to the firm or another person to enter into a controlled agreement;
  2. (b) specifies the manner of response or includes a form in which any response is to be made (for example by providing a tear-off slip); and
  3. (c) is not a real time financial promotion.