Whether there is reasonable scope for the rules under consideration to promote effective competition in the interests of consumers, for instance by addressing consumer behaviours that impair their ability to benefit from competition, by reducing information asymmetries or by correcting misaligned incentives.
Whether the rule under consideration may have a negative impact on competition factors such as product innovation and barriers to entry for new market participants.
Whether any negative impact on competition factors is proportionate, having regard to the aims of the rule under consideration.
Whether alternative solutions may deliver the same intended outcome while having a more positive impact on competition.
Status: You are viewing the version of the handbook as on 2019-12-09.