PDCOB 4.5 General principles applicable to communications: additional requirements in relation to the use of advertisements

1A firm must ensure that advertisements do not have the effect of impairing the quality of the firm’s communications. This includes not concealing or reducing their prominence or allowing for them to give a misleading impression. A firm must take into account the requirements in the FCA’s Handbook and the other requirements that a firm is subject to under law, including the Dashboard Regulations.