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GEN 5.1 Application and purpose

Application

GEN 5.1.1GRP

1This chapter contains:2

  1. (1)

    guidance for firms and appointed representatives or tied agents 5on the circumstances in which the FSA permits firms and their appointed representatives or tied agents 5to reproduce the FSA logo;2

  2. (2)

    rules on the use by firms of the Key facts logo.2

Purpose

GEN 5.1.2GRP

The FSA logo is a registered UK service mark, with number 2150560. The Key facts logo is a registered Community trade mark, with the number E3866688. Both are3 the property of the FSA. They are 3also subject to copyright and may be used or reproduced with permission of the FSA only. If the FSA or Key facts logos are 3reproduced or otherwise used by any person without such permission the FSA may seek to enforce its rights over its property through the Courts.

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GEN 5.1.3GRP

GEN 5 Annex 1 G is a general licence, which sets out the circumstances in which the FSA permits firms and their appointed representatives or tied agents 5to reproduce the FSA and Key facts logos3. A firm, appointed representative or tied agent 5need not apply for an individual licence if it uses or reproduces the logos 3in accordance with the general licence.

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GEN 5.1.4GRP

The FSA has no policy to allow use of the logos3 by a firm, appointed representative or tied agent 5other than as set out in GEN 5 Annex 1 G. If, however, a firm, appointed representative or tied agent5 wishes to use or reproduce either of3 the logos3 other than in accordance with the general licence, it may apply to the FSA for an individual licence, giving full reasons why it considers the FSA should grant the licence.

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2The Key facts logo

GEN 5.1.5RRP

2A firm must not use the Key facts logo other than as and when it is required or expressly 4permitted3 to be used by the rules, and in accordance with the general licence in GEN 5 Annex 1 G3.

GEN 5.1.6RRP

2A firm must take all reasonable steps to ensure that its representatives do not use the Key facts logo other than as and when the logo is required to be used by the rules.

GEN 5.1.7RRP

2A firm must take all reasonable steps to ensure that the Key facts logo is not reproduced on any document that the firm, or any person acting on its behalf, provides to a customer unless the reproduction is required by the rules.

The FSA logo

GEN 5.1.8RRP

6A firm must not use the FSA logo (and must take all reasonable steps to ensure that its representatives do not use the FSA logo) in any communication with a client other than in accordance with the general licence in GEN 5 Annex 1 G or any individual licence granted by the FSA to the firm or its representatives.