GEN 4.1 Application and purpose

1This chapter applies to every firm and with respect to every regulated activity, except that:

1. (1)

   for an incoming ECA provider, this chapter does not apply when the firm is acting as such;

2. (2)

   for an incoming EEA firm which has permission only for cross-border services and which does not carry on regulated activities in the United Kingdom, this chapter does not apply;

3. (3)

   for an incoming firm not falling under (1) or (2), this chapter does not apply to the extent that the firm is subject to equivalent rules imposed by its Home State;

   2
4. (4)

   for a UCITS qualifier, this chapter does not apply; and2

5. (5)

   this chapter does not apply in relation to MiFID business.2

GEN 4.3 (Letter disclosure) applies in relation to activities carried on from an establishment maintained by the firm (or by its appointed representative) in the United Kingdom, subject to GEN 4.3.4 R (Exception: insurers).

GEN 4.4 (Business for private customers from non-UK offices) applies in connection with a regulated activity carried on from an establishment of the firm (or its appointed representative) that is not in the United Kingdom.