GEN 1.2 Referring to approval by the appropriate regulator9

Unless required to do so under the regulatory system, a firm must ensure that neither it nor anyone acting on its behalf claims, in a public statement or to a client, expressly or by implication, that its affairs, or any aspect of them, have the approval or endorsement 2of the appropriate regulator9 or another competent authority2.

Paragraph (1) does not apply to statements that explain, in a way that is fair, clear and not misleading, that:

1. (a)

   the firm is an authorised person;

2. (b)

   the firm has permission to carry on a specific activity;

3. (c)

   an authorisation order has been made in relation to an AUT, ACS3 or ICVC;

4. (d)

   a recognised scheme has that status;

5. (e)

   the firm's approved persons have been approved by the appropriate regulator9 for the purposes of section 59 of the Act (Approval for particular arrangements);

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6. (f)

   the firm has been given express written approval by the appropriate regulator9 in respect of a specific aspect of the firm's affairs.

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Paragraph (1) applies with respect to the carrying on of both regulated activities and unregulated activities.