COBS 4.3 Financial promotions to be identifiable as such

A firm must ensure that a financial promotion addressed to a client is clearly identifiable as such.

[Note: article 19(2) of MiFID]

If2 a financial promotion relates to a2 firm's MiFID or equivalent third country business, this rule does not apply to the extent that the2 financial promotion is a third party prospectus.

If2 a financial promotion relates2 to a 2 firm's business that is not 2MiFID or equivalent third country business, this rule applies to communicating or approving the2 financial promotion but does not apply:

1. (a)

   to the extent that it is an excluded communication;

2. (b)

   to the extent that it is a prospectus advertisement to which PR 3.3 applies;

3. (c)

   if it is image advertising;

4. (d)

   if it is a non-retail communication;

5. (e)

   to the extent that it relates to a pure protection contract that is a long-term care insurance contract.

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